Webinar: There’s more in-store for retail media: Unlocking the power of in-store retail media by Inside Retail

There’s more in-store for retail media: Unlocking the power of in-store retail media

About

Retail media networks have rapidly evolved, unlocking exciting opportunities for both advertisers and retailers. By leveraging first-party data from both physical and digital channels, these networks offer valuable insights into shopper habits that strengthen omnichannel strategies.

But did you know that 82% of purchase decisions are made in-store, and 62% are impulse buys?

The power of in-store retail media is undeniable. With targeted promotions and advertising at key touchpoints, retailers and brands can shape consumer behaviour, driving sales while creating a seamless online-to-offline experience that reaches shoppers at every stage of their journey - down to the last metre, in-store.

Agenda

Explore how in-store media can drive last-minute purchases by reaching shoppers at key points in their journey.
Learn how immersive, targeted content can elevate in-store shopping, creating a more engaging and personalised experience.
Understand how in-store media provides actionable, real-time data to optimise campaigns and improve performance.
Discover how integrating in-store media with an omnichannel strategy boosts intent and measurable sales growth.

Presenters

Zoe Berends

National Business Manager, L’Oréal

Zoe has been in the FMCG beauty industry for 10 years within the Commercial team at L’Oréal. Zoe is passionate about building the L’Oréal brands and growing the categories that L’Oréal plays in, through fostering strong strategic partnerships with key retail partners and activating best in class product launches and campaigns, to grow both businesses.

Sam Hegg

Head of Strategy & Planning Coles360

Sam is the Head of Strategy & Planning at Coles 360, leading a team that helps brands to leverage the Coles media ecosystem to drive growth. Previously Sam spent over 20 years in a variety of roles in advertising and media holding companies in the UK and Australia, spanning strategic and agency leadership roles. Sam is most satisfied and productive when working on complex challenges with smart and passionate people.... and what excites him most is helping brands win, keep and grow their most valuable customers.

Barry McGhee

General Manager, reo – Powered by Ooh!Media

Barry McGhee is a seasoned retail media executive, with almost 10 years’ experience in the category. From 2014 to 2018, Barry served as the Managing Director for Australia of WPPs TRM, the world's leading retail monetisation agency. TRM collaborated with tier-1 retailers and marketplaces, including Walmart, eBay, Media Markt, and ASDA, helping them unlock the potential of their digital and physical assets and strengthen relationships with partners and customers through world-class advertising and content solutions.

Ben Allman

Director of Sales, Broadsign ANZ

Ben Allman is a Sydney-based ad-tech and media sales professional, with close to 15 years' experience spanning out-of-home (OOH), online and television in both Australia and the United Kingdom.

As Head of Sales, ANZ for leading OOH software provider Broadsign, Ben is responsible for ensuring that brands, agencies and media owners within the region are able to buy, sell and manage OOH campaigns more easily and efficiently than ever before.

Tamera Francis

Features & Premium, Inside Retail

Tamera covers businesses across all aspects of retail and FMCG in Australia, from supermarkets to startups. She is passionate about telling stories that make a positive impact on the industry.

Inside Retail

As a trusted voice to the industry for over 40 years, Inside Retail’s dedicated journalists and industry insiders deliver unparalleled news, analysis and trends on retail across the globe.

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