Hook people into the message you want to share. This session combines the power of storytelling and visual communication to engage audiences on a deeper emotional level.
Research by 3M Corporation confirmed that your brain processes images 60,000x faster than words. Telling a story with those images engages the emotional side of your brain, making it more engaging and memorable.
In your business, storytelling pictures will help you to:
Create effective marketing content that achieves your objectives
Communicate complex ideas clearly
Build an exciting brand with a strong identity
In this session, I’ll share WHY, WHAT and HOW you can thrive with storytelling pictures in your business. By the end of this presentation, you’ll share my vision for visual storytelling and will be bursting with ideas to practically apply to your own content.
Agenda
Future of the Newsroom
Presenter
Sam Warburton
Design & Content Creator, Ad Esse Consulting
My name is Sam and I’m an Author, Illustrator and Content Creator.
After graduating from Loughborough University with a degree in Publishing & English, I started my career at Oxford University Press. In my current role at Ad Esse Consulting, I’ve built a strong brand identity for the business and continue to create content for audiences who are organisations with a social purpose.
I’m a member of the Chartered Institute of Marketing and offer a small amount of freelance content creation work. Helping others to achieve their goals through creating valuable content is what drives me. I’m proud to have supported hard working businesses such as Chantry Brewery, Charnwood Arts, and Tech Toy Box.
I love books, dogs, and opportunities to be creative. I’m also an enthusiastic tea drinker and chocolate chomper. If you’d like to connect, I’m active on LinkedIn and Instagram.