Customer Panel: Creating the Best Buying Experience in a Remote-First World

Russell Wurth is the Vice President of Worldwide Sales Enablement at Showpad, overseeing enablement of the company’s revenue team as well as providing guidance and support to Showpad customers. A uniquely experienced sales and marketing executive, Russell has held leadership roles at Optiv, Cylance and Netskope, in addition to prior experience at both startups and large telecom enterprises. At Optiv, he established and led a solutions management team supporting sales enablement and marketing that helped achieve 400% revenue growth within six years. /// Russell is passionate about helping revenue teams embrace digital transformation in order to solve customer problems in effective ways that create a unique and valuable buying experience. He earned a Bachelor of Science degree from the Colorado School of Mines before finishing Master of Business Administration and Master of Information Systems degrees from the University of Colorado Denver.

Mason Bradbury is the Global Head of Field Enablement at data intelligence company Collibra, where he leads the team responsible for developing onboarding, training and sales processes for all customer-facing teams. He has over 10 years of experience working with and growing enablement teams for organizations including CA Technologies and Yext.