Dr Irfana Koita is the founder and director of IVF Matters, the UK's 1st online fertility clinic. She is a fellow of The Royal College of Obstetricians and Gynaecologists (FRCOG) and has achieved a Master's in Healthcare Leadership from Cornell University USA. Irfana trained at Kings College Hospital NHS Foundation Trust and has over 15 years of clinical experience in assisted reproduction.

Irfana sees a wide range of patients. These vary from those who have just started their fertility journey to those who have had unsuccessful treatments at other clinics. Her clientele includes those with PCOS, endometriosis, tubal damage, fibroids, and male factor subfertility. She has immense experience in treating women who have reduced ovarian function. Over the years, she has played a pivotal role in the birth of over 2000 babies following fertility treatment.

Dr Koita is passionate about supporting women who want to preserve their fertility by freezing their eggs. She has been instrumental in organising "Extended Choices", a series of ongoing egg freezing parties in Mayfair, London, to spread awareness and empower women.

She offers video consultations and in-clinic appointments in London at Harley Street and Canary Wharf. All the fertility-related clinical procedures are conducted at an HFEA registered, state-of-the-art IVF centre at Marylebone, London. The treatments are individualised and performed by her for all her patients to give the best outcome. Her high success rates are a testament to the excellent quality of care that she delivers, and she enjoys a 5-star rating on Doctify by her patients. She has been featured in The Times, Daily Mail, Grazia, and The Sun and is on specialists 'Top Doctors' panel.