Membership & Marketing Virtual Event #1 - 2/10/22

In our first Virtual Event, Membership will guide you through planning your events and avoiding pitfalls and Marketing will follow with best practices for using Social Media effectively.

Your Event Survival Guide Part I: Planning
Events help to provide membership value, visibility, and fundraising for your organization. In this part of the survival guide, we will discuss general planning do's and don'ts and common pitfalls in event planning.

Learning Objectives:
1. Identify why events are so important for your organization
2. Identify key concepts and considerations for planning a successful event
3. Learn about some common pitfalls/misconceptions in event planning and how to avoid them.

Social Media in an Age of Division
This course will explain how to identify and neutralize potentially negative activities on your social media channels and leverage social media to engage your members and advance your organization’s mission.

Learning Objectives:
1. Demonstrate how to positively navigate social media in a culturally divided time.
2. Explain the liabilities to an organization of engaging in divisive rhetoric.
3. Apply social media usage and engagement as an organizational reflection of mission
and purpose.

Links to the handout can be found below or by clicking the icon at the bottom of the video screen that looks like a piece of paper.

Events: https://shrinersdigital.merlinone.net/mx/go?id=vp4yic0socx
Social Media: https://shrinersdigital.merlinone.net/mx/go?id=focy1mfvxxd