Whether it's choosing a restaurant for dinner or selecting a new product to purchase, many consumers rely on the feedback and opinions shared by others.
Online reviews wield immense influence over consumer behavior, and the authenticity of these testimonials has never been more crucial since we entered today’s AI-driven world.
Amidst the vast sea of genuine reviews lies a sinister presence – fake reviews. These fabricated testimonials can deceive consumers, manipulate ratings, and jeopardize the reputation of businesses.
Around 4 in 5 consumers have read a fake review in the last year. While most of them are now concerned about fake reviews, it is not easy to spot the difference.
In this webinar, we explore the different types of fake reviews, the ramifications they entail, and strategies for removing them from prominent platforms like Google, Yelp, and Facebook.
Agenda
Importance of Reviews on Consumer Purchase
Why there has been a surge in fake reviews online – and why it matters
Different types of fake reviews and how to spot them
How to report these reviews and respond in the meantime
How you can simplify your reputation management processes
Presenter
Anne Autio
Senior Manager, Engagement Services at Uberall
Over the past ten years, Anne has been helping enterprise clients succeed in digital across SEO, Social Media, and Reputation Management. As a leader across SaaS and social media agencies, Anne has grown social media accounts for numerous clients.
Anne is skilled in SEO, Community Management, Social Media, Paid Social, Data Analytics, Growth Marketing, and Website Management.