Beyond the benchmarks: real stories behind high-performing email & SMS programs

ABOUT THIS WEBINAR
Join Klaviyo and a panel of successful ecommerce brands as they dive deep into the 2025 Email & SMS Benchmark Report findings. Learn how top performers are achieving up to 9x higher revenue per recipient in their campaigns and what strategies set them apart. Our expert panel will share real examples of how they've optimized their automated flows to drive significant results, including a 136% revenue increase through post-purchase optimization and 4.8x higher conversion rates on abandoned cart flows.
AGENDA
  • Introduction & Overview
  • Key Trends & Data Deep Dive
  • Tactical Implementation Session
  • Q&A and Closing
ADDITIONAL INFO
  • Duration: 1 hour 5 minutes
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter Tracey Wallace

    Tracey Wallace

    Director Content Strategy, Klaviyo
    Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel...
    Full Profile
  • Webinar hosting presenter

    Lana Tkachenko

    Senior Marketing Director at Force of Nature
    Lana Tkachenko is a senior digital marketer and brand strategist at Force of Nature, a company that makes an appliance that converts salt, water, and vinegar into a germ-killing cleaner and disinfectant. She specializes in ecommerce growth,...
    Full Profile
  • Webinar hosting presenter

    Kirstin Meyerhoeffer

    Product Marketing Lead, Klaviyo
    Kirstin is a lead product marketing manager at Klaviyo. Her diverse background spans driving core product marketing for data security and software development products at Salesforce, to leading product marketing strategy for SaaS startups across...
    Full Profile
  • Webinar hosting presenter

    Andrea Jordan

    Lifecycle Marketing Strategist, Power Digital
    Andrea Jordan is a Lifecycle Marketing Strategist at Power Digital, specializing in email and SMS marketing. With years of experience managing ecommerce clients, she collaborates closely with multichannel teams to develop integrated,...
    Full Profile
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