Membership & Marketing Virtual Event #2 - 3/10/22

In our second Virtual Event, Membership will offer best practices for chapter operations and Marketing will follow with best practices for managing your website and digital assets.

Handouts:
Timothy Murphy: https://shrinersdigital.merlinone.net/mx/go?id=v51kmwsjdbb
Anthony Watts: https://shrinersdigital.merlinone.net/mx/go?id=hqr45oyrzbh

Volunteer Management - "If you have to ask how much they cost, you can't afford them."
Presented by Timothy J. Murphy, CAE
Temple leaders – from the Divan to Committee members – are all volunteers who have a vested emotional and fraternal interest in the success of the Shrine. They are “stakeholders”, and are the number one asset of the organization. Without them, we cannot do business. So, learning the fine art of volunteer recruitment, programming, and guidance could very well be the number one lesson of the decade.

Key Concepts:
• What motivates volunteers? (You might be surprised at the answer); • Creating and communicating expectations; • Creating the “Shrine Experience” for your leaders; • Burning out your team – the deadliest sin; • The REAL needs, desires, and opinions of volunteer leaders – harnessing their input; • Leadership development strategies – the next generation; • Critical communications to your members and developing an actual Communications Strategy – Even seasoned professional sometimes overlook key concepts in proper communications;
• Murphy’s 13 Rules of “The Care and Feeding of Your Volunteers

Learning Objectives:
1.Learn how to set and communicate expectations with your volunteers for maximum productivity.
2.Understand why leadership development strategies are important for ensuring a healthy pipeline of future leaders.
3.Understand how to take care of your volunteers and avoid burn out.

Developing a New Website Will Make You Question Everything
Presented by Anthony Watts
This presentation will give attendees an overview of how to approach digital transformation. Attendees will understand the different phases of a digital transformation project and the landscape of web development to
help determine an approach that’s right for their organization. The goal is to provide insights that will lead to better digital solutions.

Learning Objectives:
1. Understanding the Digital Environment
2. Overview of Various Technologies
3. Design Tips and Mistakes to Avoid
4. Content Planning & Development
5. Manage & Optimization