About
Consent-driven advertising is the future of digital marketing. Join us for an informative webinar on how successful organizations use first-party data to deliver personalized experiences that prioritize user privacy and consent. Our expert panel will share insights and best practices on how to collect, manage, and use first-party data to deliver tailored advertising experiences that respect user choices and preferences. We'll also explore the latest trends and technologies in consent-driven advertising and offer practical tips on how to stay compliant with privacy regulation.

Key Takeaways:
  • How to collect, manage, and use first-party data to deliver personalized advertising experiences.

  • The importance of user consent and preferences in delivering tailored advertising experiences.

  • How to stay compliant with privacy regulations while delivering personalized advertising experiences.

  • The impact of consent-driven advertising on consumer trust and loyalty.


    • PLUS, join this webinar and you'll receive a special report where you’ll learn best practices for collecting and managing first-party data, how to balance data collection with consent and preference management, gather insights on organizing and integrating data internally across your business, and much more.

    Can't join us July 12th at 1:00PM ET? No worries. You can still REGISTER and view the webinar when it becomes available on-demand.

    Sponsored by:

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    Presenters
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    Arshdeep Sood, Solutions Engineer, OneTrust
    Arshdeep Sood serves as Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the centre of their operations and culture. In her role, Arshdeep supports OneTrust's Consent & Preference Management where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Arshdeep earned a Masters in Electrical & Computer Engineering at Georgia Institute of Technology and holds multiple certifications - FIP, CIPP/E, CIPM, Management of Technology (Scheller College of Business).
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    Ashlea Cartee, Product Marketing Manager, OneTrust Consent & Preferences
    Ashlea Cartee serves as a Product Marketing Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In her role, Ashlea supports OneTrust Consent & Preference Management, where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Ashlea earned a Bachelor of Science in Public Relations, with a minor in Consumer Science, from the University of Alabama.
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    Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/Event Marketer
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