Luxottica: Smart Shopper and Virtual Try-On Technology

Luxottica takes eyewear shopping experience to next level with Smart Shopper, an in-store, digital, interactive tool that enables an integrated shopping experience while offering endless product assortment.

Smart Shopper leverages new, in-store technology to engage consumers, to offer a higher-level sales service, and to increase store conversions.

It supports sales associates in reaching product information, enhancing the interactions with consumers who can shop from an expanded sunglass assortment and receive the product directly to the store.

Consumers can customize their Ray-Ban and Oakley models through an interactive screen, choosing colour, frames, lenses, temples, tips and cases or requesting engravings and decorations to make the eyewear selection a very personal experience.

The Virtual Try On with integrated camera is available on iPad.
Furthermore, scanning the QR code with their smartphones, consumers can virtually try on different frames.

Scan the QR code and try on the Ray-Ban icons now!