Building loyalty: Why brands like McDonald’s are launching programs now

About This Webinar

Over the past year, some of the biggest brands in the hospitality and retail industries launched or doubled down on loyalty programs. Recently Wendy’s, White Castle and Taco Bell have all launched or relaunched their loyalty programs and now McDonald’s is testing a loyalty program planned for a nationwide launch later this year.

It’s no coincidence that loyalty programs have seen explosive growth. The NRA has identified loyalty as a key to restaurants’ recovery from the pandemic, as one in three consumers said the availability of a loyalty program would make them more likely to choose on restaurant over another in the coming months. In addition to fostering the relationship between guest and brand, rewards programs enable companies to communicate directly with consumers and collect invaluable data on customer behavior.

Join us for this webinar and learn more about:
• Why the time is right to focus on loyalty
• Best practices for program design
• How the new McDonald’s program stacks up

Loyalty done right can be a game changer for a business. Tune in to this webinar to learn more!

Disclaimer: Paytronix is not affiliated with McDonald’s, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry

Who can view: Everyone

Webinar Price: Free

Featured Presenters

Jessica Shelcusky

Marketing Communications Specialist, Paytronix

Jessica Shelcusky is a marketing communications specialist with Paytronix, where she creates content to help restaurants and convenience stores connect with their customers. Prior to joining their team, she received an MBA from Boston College and worked for several years in the retail industry.

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Abbey Lewis

VP of Content Strategy - Restaurant Business

Abbey Lewis is the VP of Content Strategy at Winsight LLC. In this role, Abbey oversees the editorial and content team across all of the industries Winsight serves: convenience, grocery, restaurant and the noncommercial foodservice industry. Prior to her current position, Abbey was the Content Director at FoodService Director magazine, Editor In Chief of Convenience Store Products magazine, and a contributing editor to CSP. Her first job after graduating from the University of Illinois, Urbana-Champaign, was with Packaging World magazine when she spent the first eight years of her career. She lives in Oak Park, IL, where she spends all her free time with her husband and three children.

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Hosted By

Winsight

Winsight delivers connections and intelligence to four of the fastest-growing verticals—convenience retailing, grocery businesses, restaurants and noncommercial foodservice—through broad and cutting-edge platforms. No company is better positioned to meet the food industry’s needs than Winsight.

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