Rethinking Revenue: Harnessing the Power of Voice Commerce

Maria Cadbury is the Director of Strategic Partnerships at Say It Now - the leading voice marketing and commerce business.

As an adtech company, Say It Now’s trademarked Actionable Audio AdsⓇ allow brands to create audio campaigns that listeners can engage directly with – by requesting more information about a product or service, or by purchasing directly through simple voice commands on their smart speakers. As well as listing Diageo as a cornerstone client, Say It Now has secured media partnerships with Global, the media and entertainment group, and Octave Audio, strategic relationships with Hawk, and has been selected as one of four companies for the Havas Startup Program in 2021. Say It Now partnered with Bayer for an industry first interactive smart speaker advert with listeners to Global radio stations able to order a Berocca Boost by talking to their Amazon device during the commercial breaks.

In 2021 Say It Now acquired GetStarted – a North American voice technology platform – to accelerate its strategic growth and consolidate its market leading position. The company won the UK and European rounds of Amazon’s Alexa Cup competition and achieved the bronze medal in the final held at the end of July 2019.