Webinar: Tech strategy for publishers by Mash Media Group

on-demand webinar

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About This Webinar

How should publishers develop their tech stack? When does it make sense to buy in platforms and when to build in-house? What is the best way to hire tech resource? When does offshoring make sense? Practical examples of how media leaders have navigated their tech strategy.

Agenda

The Future of Media Summit

Presenters

Carolyn Morgan,

Founder , Speciall Media

Carolyn Morgan has launched, acquired, grown and sold media businesses across print, digital and live events.
She was formerly an Exec Director at EMAP, specialising in marketing, events, digital development and strategy. Carolyn was a co-founder of the Specialist Media Show, which she sold to SIIA in 2013.
Carolyn has wide experience of niche publishing businesses and advises many independent media owners on digital strategy through her consulting business, Speciall Media. She regularly curates and chairs conferences on digital media strategy.
She is a Non-Exec Director for Thomas Telford, the commercial arm of the Institute of Civil Engineers, and also Executive Grapevine International, an independent niche media business. Carolyn was a Member of the Council of Nottingham University and of Finance Committee 2016-2020, chairing their Digital Experts Group.

Gregor Young

Chief Operating Officer, Guild

A senior digital leader with product and marketing expertise and a strong track record of delivering customer experience improvement and profitable growth. Currently COO of Guild, a professional networking and community product start-up. In the past I've led transformation of marketing capabilities at the Financial Times, Channel 4 and BT.

Hector Arthur

Managing Director, Catalyst Digital Consulting Ltd

Hector has worked at the intersection of content, data and technology in a career spanning 25 years. Having started out on newspapers including The Mirror, Daily Mail and The Times, in the Nineties he left publishing to be GM at early tech pioneer AIH.

Returning to News Corp in 2002 as digital development director at The Times, he led the teams that ushered in the highest-grossing UK news app and the disruptive paid content strategy. In 2014 he joined consumer group Which? to restructure content operations. Subsequently, as group digital director, he steered the organisation through a digital transformation.

Since then, Hector has helped many high-growth businesses and advised corporates in the UK, China and the Gulf. In recent years he has been CEO at City University’s AI initiative, CXO at subscription experience platform Zephr and CSO at FSC, the London agency that designed the Reuters B2C experience.

Helen Fish

CEO, Executive Grapevine

A digital leader within an international B2B media business. Over three decades has led the transformation of Executive Grapevine from a directory publisher to become a world class online digital marketing solutions company. Creating and building communities of engaged business users, with a drive to deliver a unique content, a UX experience and value for clients. Employee engagement champion, through the delivery of effective communication and creating a new future workplace experience.

Jane McFadzean

CEO, Suitcase Group

Jane McFadzean has worked in advertising at some of the world's largest organizations including Microsoft and Disney. A passion for building businesses, Jane has twenty years’ experience managing digital, sales and strategy teams across media and ecommerce. Jane is currently CEO of SUITCASE Group, a global travel publisher which aims to change the way we travel through inspirational and thoughtful story telling.

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