How to Survive the Cookie-less Web

ABOUT THIS WEBINAR
After Safari and Firefox, Chrome is now also set to block third-party cookies. Justin Schuh, Director, Chrome Engineering, has said, "the intention is to do this within two years.”

So, what's the fuss if there's still time? For years, publishers have been using third-party cookies for behavioral targeting, ignoring the utility of first-party data. Now the concern is, what's in store for publishers in post-cookie world?

In this webinar with Sophie Toth, Global Programmatic and Ad Tech Lead at Euronews, we'll discuss how the deprecation of third-party cookies will impact ad revenue, alternate solutions and strategies, and how publishers can safeguard their revenue.
  • Business & finance
  • Science & tech
AGENDA
  • Google's decision to block third-party cookies
  • Industry initiatives and proposed solutions
  • How to survive in the post-cookie world
  • Third-party cookie vs. First-party cookie
  • Q&A + Open Chat
ADDITIONAL INFO
  • Categories:
    • Business & finance
    • Science & tech
  • Duration: 45 minutes
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter AdPushup

    Sophie Toth

    Global - Programmatic and Ad Tech Lead at EuroNews
    Sophie is 10 years experienced in digital and 6 years in programmatic industry. She is a big advocate of recognition of ad ops and tech people along with education, communication, and fair businesses. Sophie believes digital is a complex but...
    Full Profile
  • Webinar hosting presenter

    AdPushup

    AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft...
    Full Profile
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