AM Webinar: The vital steps to keep customers coming back, with IFM Europe

Find out how trust, transparency and the right technology can create a winning aftersales experience.

For some dealerships, the hardest work starts once the customer has bought the car. The objective has to be to retain them for profitable service and repair work every year until they‘re ready to buy their next car from the business before looking elsewhere. But doing so requires a complex combination of retention processes, commendable customer service, delicate database usage, plus enticing and well-timed marketing.

In this webinar, a panel of motor retail industry guests will share insights into how a well-run dealership can develop this winning combination and ensure that today’s customers are also secured for tomorrow. The discussion will span from cost-effective retention tools to team culture and even examples of stand-out customer service that could be applied in any dealership.

Panellists to include:

Will Blackshaw, MD, Blackshaws

Darren McDivitt, Group Aftersales Director, Peoples Ford

Neil Murphy, COO, Real World Analytics (Automotive)

Michelle Wells, EMEA Marketing Director, Infomedia Europe

Chaired by:
Aimée Turner, Deputy Editor, AM