Roularta Media Group owes its leading position in the Belgian publishing industry to its innovative spirit and eye for media trends. Staying relevant to its readers is key to Roularta’s competitive strategy, but its existing data technologies didn’t offer the flexibility and speed demanded. In the last 18 months, Roularta build up an data analytics team & platform with various reporting & ML use-cases. We'll share in this session how Roularta, element61 and Microsoft jointly made this trajectory a success, what they delivered and their key learnings. An interesting session for anyone planning to embark on an analytics journey in their organization.