Let's Go Global On Demand

Language and localization programs often focus on the HOW. But what about the WHY? What's the decision making process and what's the role of localization? Panel discussion led by Neal Dempsey, Client Director at Welocalize featuring Martiño Prada Díaz, Global Head of Localization at Spotify, Rucha L. Sheth, Research Analyst at Nimdzi, and Alison Toon, Senior Research Analyst, CSA Research.

Key Takeaways:
How to identify emerging markets and countries.
How do you use localization and cultural adaptation to reach new audiences?

Industry favorites Darin Goble, Welocalize VP of Solutions and Loy Searle, Senior Director of Localization and Content at Workday, join forces for a lively discussion on the impact future business goals will have on tech stacks. What business drivers are influencing technology in loc?

Key Takeaways:
What are some reasons to consider making changes to your tech stack? What are the future business drivers?
What should your tech stack do for you in 2022?

LinkedIn's advertising offering has hit new heights in recent years, now boasting an unparalleled toolkit for global B2B marketers. In this session, Christy Francis offers a rare glimpse into LinkedIn's product roadmap for 2022, including information about brand empowerment, identity & trust, reporting & analytics, and news about LinkedIn Business Manager.

Google plans to phase out third-party cookies by the end of 2023. How can you prepare? How can you use first-party audience data instead? Learn how to reach audiences in a cookie-free, privacy-first world, step by step, from initial collection to launching a campaign.

Learn how Bayer streamlined its language services for adverse events with Welocalize. We'll examine the partnership between Bayer and Welocalize as well as essential trends and potential challenges the pharmacovigilance (PV) industry will face in 2022.

1. Benefits of the partnership between Bayer and Welocalize.
2. Insight on upcoming trends and potential challenges the industry could face moving into 2022.
3. Technological solutions you can use to improve internal operations.
4. Industry advice for mitigating upcoming challenges impacting the PV industry in 2022.

Calling all Loc Leaders! Let's get ready for 2022! This session’s so popular, we’re offering it twice. Join leading localization leaders to discuss priorities for 2022. If you enjoyed the Loc Manager's Playbook, you'll love this lively panel discussion hosted by our own Steve Maule.

Key Takeaways:
What's keeping Localization Managers awake at night?
What are the industry's biggest goals and challenges moving into 2022 and beyond?
What can LSPs do differently?

Key life Sciences industry leaders discuss trends in global healthcare and the industry, including remote operations and telehealth. Take a deep dive into the outlook for 2022 and the challenges that lie ahead.

1. Lessons learned from the COVID-19 pandemic
2. Challenges impacting global healthcare in 2022
3. How to mitigate these challenges

In highly regulated industries, inferior translation can result in potential fines and investigations. Technical documents, like patent filings and e-discovery, demand greater attention to detail and accuracy. Learn how to use AI to overcome language barriers in legal content.

1. Managing risk and discovery with the exponential growth in information
2. Risk Management when Language Barriers are Present
3. Leveraging Artificial Intelligence + Machine Learning

Liam Higgins, Google's International Growth Agency Program Lead for the UK and Ireland, details what to expect for global growth in 2022, including the biggest obstacles of international expansion and how to overcome them.

AI is often EN-centric. We live in a multilingual world. How can you use AI to reach international audiences? How do customers feel about AI? Welocalize VP of AI Innovation Olga Beregovaya shares her vision for AI in 2022.

Key Takeaways:
What's the role of AI in global business?
What are practical AI applications that can improve CX?
How do we experience global AI today?
Which technology and partnerships do you need to get your AI business strategy ready in 2022?

In highly regulated areas, including legal, life sciences and financial services, localizing your content requires compliance with internal policies and procedures and local, state and federal rules and regulations. Learn more about ISO certifications and how to ensure quality AND compliance.

1. The value of QA for regulated industries
2. Local laws and important regulatory requirements
3. Required quality levels for regulated content
4. Consequences of translation errors in regulated QA content
5. The QA process

This expert panel will cover emerging topics for anyone working with global multimedia. What influence does generation Y have? What role will AI have in multimedia production?

Key Takeaways:
Impact of new multimedia streaming platforms and how to keep viewers entertained and informed.
What role does AI play?
How will it influence multimedia localization?

Calling all Loc Leaders! Let's get ready for 2022! This session’s so popular, we’re offering it twice. Join leading localization leaders to discuss priorities for 2022. If you enjoyed the Loc Manager's Playbook, you'll love this lively panel discussion hosted by our own Steve Maule.

Key Takeaways:
What's keeping Localization Managers awake at night?
What are the industry's biggest goals and challenges moving into 2022 and beyond?
What can LSPs do differently?

Digital customers expect more every day. How can you keep up with demand? Learn how to use digital channels to drive global growth and keep the momentum going by measuring and analyzing business data.

Key Takeaways:
Introducing how demand generation & capture fits within the digital funnel
How to leverage digital channels to drive global growth
How to find your sweet spot with meaningful measurement
The 2022 acquisition checklist

In this session, we take a deep dive into persuasive design. Learn how understanding your user (and their journey) can help you determine when to actively use persuasive techniques and when to get out of the way and let them make a decision.

Key Takeaways:
What is persuasive design?
Understanding your user
Mapping the broader journey
When and where to use nudges
Getting out of your customer's way

Few translations are as complex and challenging as patent applications. Let’s discuss the crucial role translation plays in portfolio management and how to develop a centralized plan of action to manage this key process.

The session examines the role of machine translation. How can you use MT to complement human translation and become more efficient? Let's discuss the future of MT and whether it spells the end for human translators.

1. The shortcomings of MT
2. Control of inventive step in patent translation
3. How to provide efficient human translation

This fascinating session will take you on a journey into 2022 and beyond, past standard customer support translation, toward a future filled with conversational AI and multilingual chatbots that deliver optimal CX.

Key Takeaways:
How do customers feel about chatbots?
How will people interact with AI for support and online help in 2022 and beyond?
How will localization of support materials, like knowledge bases, evolve to incorporate conversational AI?

Are you ready for 2022? Let’s examine the challenges: talent acquisition and retention and the end of third-party cookies, as well as the opportunities: more flexible work environments, advances in AI, increased visual search via images and video, and more efficient content creation.

To truly differentiate your brand, you need to speak to your customers in their language, but you also need to be ahead of the pack, so you can be there first. Putting digital transformation at the center of any globalization program drives performance, provides valuable insight, and enhances business outcomes.

Smith Yewell, Welocalize Founder and CEO, and Erin Wynn, Chief Customer Officer, discuss the future of localization and ask, "Where do we go from here?" How can we use data to predict what happens next and improve the global customer experience?