Mind the Gap: Why Brands Struggle To Influence Their Communities On Social

Brands must go beyond business broadcasting on social to connect with their audiences. Let's explore the power of leveraging communities.

The expectation for brands to create meaningful value for their audience on social has never been higher. But brands who insist on broadcasting purely as a business on social are missing the opportunity to connect with their audience on a human level.

Reach them where they are and unlock the power of people with social storytelling.

We hosted a webinar with an expert panel of Brands2Life clients and partners showed brands how they can leverage community more effectively and activate their advocates to create meaningful impact with more effective storytelling.

We discussed the challenges of bringing your brand story to life in creative, effective ways through authentic storytelling led by your people – employees, executives, advocates and influencers.

Topics included the latest trends and tactics for activating advocates within your business, to unlocking the potential of social creativity through influencers and humanising your brand on social, plus how to make this approach work in complex organisations.

Hosted by Brands2Life’s Digital & Social Managing Director, Kinda Jackson, the panel consisted of social and communications experts who have successfully developed and executed people-powered social campaigns to tell better stories about their brand.

Panel:

Anna Whitehouse, Founder of Mother Pukka
Anna Whitehouse is the trailblazing Sunday Times best-selling author of Parenting the Sh*t out of Life, Where’s My Happy Ending?, and Underbelly, mother and campaigner behind the Flex Appeal movement (flexible working for all), the premise of which helped form the powerhouse Flex For All Campaign recently addressed in parliament.

Anna is open, honest, well informed and forever hilarious in her voice of Mother Pukka which is a platform created to share the trials and tribulations of parenthood and beyond. Anna topped the Apple Kids and Family Podcast chart at No.1 with Dirty Mother Pukka and her weekly Sunday show on Heart radio has pulled in thousands of new listeners.

Conor Bolton, Global Brand and Social Marketing Lead, LinkedIn
Conor currently leads LinkedIn’s international social marketing team – responsible for bringing digital marketing campaigns and content to life across EMEA, APAC and LATAM. Previous to LinkedIn, he has helped the likes of Groupon, Nikon and VMware build social communities, engagement and conversions through social marketing.

Derick Rhodes, VP of Community, Vimeo
An experienced filmmaker with a few shorts and a feature under his belt, Derick spent the early days of the pandemic creating a talk-show-from-home, The Lonely Show, and otherwise loves anything and everything involving his four (amazing) kids, airplanes, and escaping to Vermont whenever possible. As VP, Community at Vimeo he looks after the Staff Picks teams and handles Analyst Relations.

Andrei Lascut, EMEA Marketing Manager, Champion Petfoods
Andrei is a customer-centric marketeer with a love for technology and innovation that brings value to individuals and society. Throughout his 17+ years journey in marketing, he has seamlessly combined human insights with cutting-edge technologies to drive impactful strategies and foster meaningful connections.