About
If you’re like most of your peers in the lead gen community, this year provided so many challenges that it became tough to look at what lies ahead in 2024. But LeadsCon has you covered! We’ve put together our 2024 forecast to give you access to exclusive insights into the trends, strategies, and technologies shaping the lead generation landscape in the coming year.

You will learn:

  • Emerging Trends: We'll examine the impact of AI, the rise of personalized marketing, and predictive analytics.

  • Data-Driven Decision-Making: From sourcing quality leads to measuring campaign effectiveness, we’re talking best practices for data management and analysis.

  • Regulatory Landscape: TCPA, recent enforcements, and how to ensure compliance while maximizing lead generation efforts.


    • Don’t miss out on this opportunity to learn how to accelerate your competitive edge, drive growth, and stay ahead of the curve! Join us for this session packed with actionable insights, practical tips, and a glimpse into the future of lead generation.

    Sponsored by:

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    Presenters
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    John Glaser, Senior Channel Manager - Lead Generation, Kohler
    John Glaser is a Senior Channel Manager – Lead Generation for Kohler Company, working on the Walk in Bath and LuxStone Shower business. John joined Kohler in September of 2021 and focuses his efforts on traditional media and Digital third-party programs. Prior to joining Kohler, John worked with Jacuzzi Bath Remodel (BathWraps) for over 4 years as a Media Planner and helped grow that lead generation program to historic size and sales success.

    For the majority of his career, John worked in sales management for various local television stations around the country, including Tucson, AZ, Eugene, OR, Medford, OR, Evansville, IN and Lafayette, IN. He began his career at Leo Burnett Company in Chicago, IL working as a Media Buyer/Planner on United Airlines, Maytag, Unocal and other agency assignments.

    Outside of work, John lives in Palatine, IL and officiates high school sports (Football, Basketball, Softball and Lacrosse) and tries to keep track of his five children who are spread across the United States. He also has six brothers and sisters and many, many nieces and nephews in the Chicago area.
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    Puja Amin, Partner, Troutman Amin, LLC
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    Ethan Ewing, Founder, ProPair
    Expertise in delivering AI enables solutions to marketing & sales orgs.
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    Moderator: Ian McRae, LeadsCon
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