"Carbon Neutral" Claims: New Threats and Opportunities
Climate change is assuming a greater role in consumer purchasing decisions and companies are taking note of growing consumer awareness of the food industry’s carbon footprint.
Companies are recognizing that they can gain a distinct advantage in the marketplace by addressing climate concerns and by providing carbon ratings on processed foods and menu items.
This session will take a close look at how food producers and service providers are proceeding with carbon labeling initiatives. The webinar will also provide a step-by-step guide on how to plan for, and responsibly implement, a carbon footprint rating system and examine:
• The origins of carbon footprint labeling for foods
• Which companies are providing carbon labeling
• Factors to consider when providing carbon footprint rankings
• Choosing a third-party accreditation and certification program
• The legal framework for carbon rating disclosures
• The role of the USDA, FDA, and Federal Trade Commission
• Best practices and safe harbors for providing carbon footprint ratings
Bruce has extensive experience with such issues on both the national and international levels working with top officials at FDA, FTC, USDA, the Canadian government, the Japanese government, the European Commission, and international agencies including the Codex Alimentarius Commission and the World Health Organization. He speaks and lectures extensively on such issues and is often quoted in the media as a recognized expert in the field.
