Thought Leadership Series - Nespresso's Journey Towards A Seamless Customer Experience
ABOUT THIS WEBINAR
With global lockdowns and restrictions, organisations find the need to quickly pivot their retail strategies and rethink their omnichannel customer experience as a response to the COVID-19 pandemic. We invited the Omni-channel Manager, B2C of Nespresso Singapore, James Hansford to share with us some insights on Nespresso’s omni-channel customer journey and plans towards a seamless customer experience!
AGENDA
What do you think is the most important mindset that an organisation need in order to deliver great customer experience?
How has Nespresso adapted to bridging the gap between offline and online retail?
With the rise of new social media platforms such as Tiktok, how has Nespresso adapted its marketing strategies to ensure seamless customer experience?
What are your thoughts on ‘experiential retail’?
What is your favourite and go-to Nespresso coffee flavour?