Webinar: The Four-Step Flywheel Effect That is Defining GTM Success in 2025 by OrbitalX Webinars

About This Webinar

B2B marketing and demand generation has changed at a rate that most people can’t believe or keep up with.

- 81% of B2B buyers now have a preferred vendor in mind at the point of first contact with your business.
- It takes more touchpoints today to drive a meeting booked than ever before (+22% vs 2023)
- Marketing teams are expected to ‘do more with less’ to compete, all whilst paid channels are increasing in cost and results are diminishing

After analyzing 100’s of B2B software demand generation campaigns, we have simplified it to provide insights across a Four-Step process to drive efficient and scalable results.

This process includes; ICP, Story, Execution and Measurement.

We will cover technologies (Clay.com + Waterfall enrichment), processes, frameworks, and more!

Join OrbitalX Co-founders James Ford and Stuart Dale as they give practical tips across these 4 areas to help you right now in achieving your results. This is based on learnings, insights and research from working with 100+ B2B software companies across North America, Europe and APAC in 2024.

Stuart Dale

Co-founder, OrbitalX

Stuart Dale is a Go-to-Market (GTM) leader with over a decade of experience in building, scaling, and transforming SaaS teams in New York and London. As the founder of OrbitalX, Stuart has a proven track record of turning nascent teams into high-performing, revenue-generating functions within multi-million dollar businesses. His notable achievements include scaling a startup in London from $0 to $500,000 in ARR within six months as the first non-founder hire, growing revenue from $1M to $5M in 2.5 years in New York City, and increasing revenue from $10M to $13.5M in two years back in London. He has also significantly improved renewal rates, achieving over 100% net dollar retention, and has developed GTM strategies that drove a 60% increase in opportunity generation across North America, EMEA, and APAC.

Stuart is currently a Partner at Blissgrowth's startup studio, helping businesses scale and grow, and continues to lead OrbitalX, where he focuses on accelerating revenue through effective demand generation.

James Ford

Co-founder, OrbitalX

James Ford is a go-to-market expert, specialising in the storytelling and tactics required for businesses to break through the noise and win.

Over the past 15-years, James has led sales, marketing and product teams, giving him a unique perspective on how businesses can integrate each component to grow rapidly and sustainably.

Notable successes for James include taking cloud services businesses from $0 to $3m ARR, bootstrapping a DTC brand from $0-$1m, launching hundreds of successful GTM motions for complex value proposition businesses, and setting up the National Equipment Appeal Database, the during COVID-19 pandemic, which relocated millions of items of PPE from industry to frontline health workers.