This year, Australian tourism has faced its most challenging period ever – first with the devastating summer bushfires and then with the shutdown of travel globally due to COVID-19.
But, as green shoots emerge with travel restrictions easing, a domestic-led recovery will mark the steps towards rebuilding a sustainable and profitable future for Australian tourism.
Hear from Tourism Australia’s managing director, Phillipa Harrison about initiatives and strategies to ensure Australia is well positioned for when travel moves beyond current crises.