Making Sense of Local Metrics

What metrics matter most to local publishers today? Long gone are the days of tracking pageviews to measure the success of your news site, when the loyalty and quality of your audience matters much more than its raw size. Today publishers have more ways than ever to use Google Analytics and other tools to measure traffic and engagement, and even with a small team (or just yourself!) you can take advantage of this to build a more sustainable business.

Handouts:
- Presentation slides

Who should take this training:
- Local news publishers, digital editors, engagement reporters, small business owners, social media managers, student news directors and faculty advisors.

About the Instructor:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.