Join our panel of experts from Klaviyo and Culture Kings, an iconic Australian streetwear brand, to discover what it takes to translate experiential in-store moments into conversion-driving online experiences that foster engaged communities.
This second Behind The Brand episode will lift the lid on how Culture Kings scaled from a single market stall to a booming global ecommerce brand selling in three markets. Learn how Culture Kings grew their database to over 8 million customers and why consolidating SMS and email marketing in Klaviyo unlocked new ways to reach the right customer at the right place at the right time.
Agenda
Learn how Culture Kings expanded into new markets without compromising on brand authenticity
Hear why automation has been a game-changer for hitting and exceeding revenue targets
See how consolidating SMS and email activity into one platform has delivered a spike in conversions
Uncover how AI revolutionised how Culture Kings segments its list of over 8 million customers
Understand why personalisation is key to winning and retaining customers—and how to do this at scale