Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content.

While it is an important initiative to evaluate subject matter, most content creators find it challenging to measure E-A-T objectively. This can bring significant implications on how you manage your SEO initiatives.

Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results.

Key takeaways:

• Learn how to measure your website’s Topical Authority for any given topic
  
• Benchmark your Topical Authority with competition
  
• Use the Topical Authority metric to improve your organic rank