Pipefy: Super user program
A Super user is a brand advocate, who believes that your product solves their problems. They are willing to tell others about their success and share their knowledge about your product. With that said, how do you find them? How do you keep them engaged, and what kind of long term value are they bringing to your company?
In our webinar, we will speak with Community Manager, Juliana Spinardi at Pipefy, who has built a successful super user program.
In June 2020, Pipefy launched their community with one goal in mind: to decrease the number of support tickets and put self-service and peer-to-peer support at the heart of the customer experience. One year later, nearly 95% of support inquiries are solved by peers.
What they didn't realize is that community is more than just support deflection. Now they are realizing the value of identifying client advocates, improving customer experience, and have even turned their super users into Pipefy employees!
About Pipefy:
Pipefy, one of OpenView's fastest-growing tech companies! Recognized in Gartner's 2020 Market Guide for Intelligent Business Process Management, Pipefy optimizes business processes one workflow at a time. We empower every "doer" to organize and control their work in a single place, streamline and automate any process, and integrate with legacy tools without a single line of code.
About Juliana:
"Hi, I'm Juliana - and I believe we can go further if we go together! Curiosity and enthusiasm are my drivers in life. I believe that communicating the right message is the key to engagement. Developing true connections with people and getting to know them must be part of the customer experience and journey."
