Stop Marketing. Start Storytelling.

Storytelling is the most powerful way to put ideas into the world. Stories evoke emotion, awaken memory and inspire creativity. From the earliest recorded history, storytelling was used to communicate, educate, share and connect.

Yet most brands choose to communicate their story in dry, boring corporate-speak replete with buzzwords that serve only to confuse their audience. And most of them leave out the main character: the customer.

Join Rodney Hess, President of Rally Marketing, as he breaks down the history of storytelling, how it is crucial to communicating with your customer base and why most companies get it wrong.