Demystified: Measuring Campaign Success

ABOUT THIS WEBINAR

Your tricky task? To demonstrate how a marketing investment drove actual visitation. What are your tools, how do they work, what do they capture, and importantly...what do they miss? Let's hear from the vendors who can shed light and answer the tough questions while explaining just how their products are evolving to tackle ever-changing privacy restrictions.

ADDITIONAL INFO

When: Monday, October 26, 2020 · 1:00 p.m. Eastern Time (US & Canada)
Duration: 1 hour
Price: Free
Language: English
Who can attend? Anyone with the event link can attend
Dial-in available? (listen only): Not available.

FEATURED PRESENTERS

Gray Lawry

Vice President, Strategy & Insights, Miles Partnership

Gray Lawry combines creativity with technical knowledge to develop strategic marketing programs and measurement strategies for some of the world’s leading travel organizations. Gray has a proven track record of delivering business solutions...

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Ktimene Axetell

VP, Insights

Ktimene Axetell, VP of Insights, is a thought leader in the application of digital technologies for sustainability. With an international career spanning two decades, including roles at Sony and Napster and research with United Nations World...

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Frank Vertolli

Co-Founder and Managing Partner, Net Conversion

Frank Vertolli is Co-Founder and Managing Partner of media and analytics agency, Net Conversion (netconversion.com). Founded in 2007, Net Conversion maintains deep, long-term relationships with a focused list of world-class brands, acting as an...

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David Chastain

Vice President, Travel and Tourism, Epsilon

David Chastain currently serves as the VP of Tourism at Epsilon. In his role, he helps destination marketing organizations prove value to all stakeholders by helping them adopt a philosophy of proactive accountability. He has extensive experience...

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Piyush Shrivastava

VP, Product Management, ADARA

Piyush Shrivastava is VP, Product Management at ADARA and has over 15 years of experience in Predictive Analytics and AI. At ADARA, Piyush has been working closely with Tourism customers to define the key measurement KPIs to assess the marketing...

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Ethan Melnick

Manager, Global Data Products, Visa

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Jayson Ayers

SVP, Mobile Partnerships, UberMedia

Jayson Ayers has over 25 years of experience in digital advertising with 13 years specifically working with mobile location data to optimize digital media. He is currently the SVP of Mobile for UberMedia where he has worked since it’s founding in...

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