WEBINAR DETAILS
  • About
    Join our panel of experts from Klaviyo, Andzen, and Hard Yakka, Australia’s toughest workwear brand, to learn how the brand elevated its SMS strategy to drive action and boost revenue during peak sale periods.

    This Behind The Brand episode will walk you through the playbook used by Hard Yakka to grow an engaged database and the exact strategies used to convert these loyal fans into regular shoppers through SMS marketing.

    Discover the impressive results Hard Yakka has generated through the power of SMS, including:

    • Driving a 2x higher click-through rate from SMS versus email messages during the Black Friday sale period
    • Generating a 7x higher click-through rate from SMS versus email messages during their EOFY campaign
  • Agenda
    • Why Hard Yakka moved away from a ‘batch and blast’ SMS marketing strategy
    • How to grow an engaged database ahead of key sales moments—like the Black Friday sale weekend
    • Why nailing the frequency of SMS messages matters—and how to get the SMS versus email split right
    • What offers and incentives are most effective in boosting SMS opt-in
    • How to cut through and drive action during peak sale moments using time-sensitive SMS campaigns
    • How to shorten the path-to-purchase and increase SMS conversions with personalisation and segmentation
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