7 Ways to Make Your Landing Pages Work Harder For You!

About This Webinar

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics.

So are you ready to learn the secrets of high-converting landing pages?

Join conversion rate optimization experts Andy McKenna (Sr. Director, CRO, iQuanti) and Kim Ray (Group Product Manager at FullStory) in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.

You will learn:

Best practice approaches to landing page design
How to use research to guide your design decisions
Strategies for testing and continuously improving your landing pages

By attending the webinar, you will learn how to assess your own landing pages and get them optimized for success.

Andy McKenna

Sr. Director Conversion Rate Optimization, iQuanti

Andy has extensive experience with CRO and UX methodologies for a broad range of corporate clients in the UK, US & Australia. He set up the digital optimization function for a FTSE 100 company and is a certified Optimizely Platform, Google Analytics and CPUX Practitioner. He has also created his own CRO training course.

Kim Ray

Group Product Manager, FullStory

Kim Ray is a seasoned product leader experienced in conversion rate optimization and driving business growth through data-driven decision-making and product enhancements and leveraging research to optimize digital experiences and landing pages. As a group product manager at FullStory and in previous roles at Sling TV and Home Advisor, she empowers cross-functional teams by aligning them around research and data to help deliver more exceptional customer journeys across websites and mobile apps.