Sara Felsenstein

Content Director at IBM

Sara Felsenstein is a Content Director at IBM, where she leads strategy and planning work for major campaigns and creates custom content for core business units. Sara joined IBM from Sesame Workshop, where she ran marketing initiatives to drive donations and raise awareness of the organization’s philanthropic work. A writer at heart—and innately curious—Sara believes there’s a human story woven into every topic. Over the years, she’s written for publications including MSNBC.com, the New York Times’ “Metro Diary,” UNICEF.org, and Notre Dame Magazine.