Peter leads the creative team at London brand and digital design agency, Designhouse and brings a wealth of experience and knowledge of building successful brands both within the travel retail sector, and across many other industries.
His expertise lies in creating strong retail brand identities that add value to travel retailers’ business and in-store branding; making use of new and evolving technologies to maximise passengers’ awareness of the brand and its offer and creating experiential ‘retailtainment’.
Peter’s resume covers rebranding DFASS to 3Sixty Duty Free & More and creating a bespoke, beauty brand for The Shilla Duty Free at Hong Kong International Airport. Other notable projects include delivering the award-winning rebrand for Heathrow Express and an 18 month global corporate rebrand for Nuance.
Peter graduated in Graphic Design at St Martin’s School of Art, London. From content development for BBC Television and Polygram to roles at a number of global advertising agencies, he brings a wealth of experience to his role as Creative Director at Designhouse.