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Name
Robyn Carter
Title
CEO of Jump Rope Innovation (JRI)
Bio
Robyn Carter is the founder and CEO of Jump Rope Innovation, a trends and innovation consultancy that brings consumer and category trends together in service of smart innovation. Robyn is also co-founder of IT! Factor, a tool that brings social media Influencers together with brands for future-forward research and idea development. Jump Rope serves some of the world’s top CPG companies - including Unilever, Mondelez and Mars Wrigley – as well as clients in other industries such as nutritional supplements and foodservice.
Robyn founded Jump Rope Innovation in 2005, shortly after her son was born, so she is well versed in some of the parent-while-you-work challenges that many are facing today.
Before founding Jump Rope Innovation, Robyn’s previous life was spent in advertising, working in both Account Management and New Business, helping to create and implement communications strategies for some truly iconic brands such as Capri Sun, Red Stripe, and Maxwell House. She graduated from Cornell University with a BS in Industrial & Labor Relations.
Robyn founded Jump Rope Innovation in 2005, shortly after her son was born, so she is well versed in some of the parent-while-you-work challenges that many are facing today.
Before founding Jump Rope Innovation, Robyn’s previous life was spent in advertising, working in both Account Management and New Business, helping to create and implement communications strategies for some truly iconic brands such as Capri Sun, Red Stripe, and Maxwell House. She graduated from Cornell University with a BS in Industrial & Labor Relations.
