Colin Alexander holds the position of Director of Product marketing in Achronix. Colin joined Achronix about a year ago to help lead the go to market and segment strategies for Achronix FPGA and embedded FPGA technologies into the embedded markets. Achronix have a particular focus on the Automotive market where eFPGA capabilities can help accelerate various workloads. Previously, Colin has worked in various development and marketing roles for for a variety of F500 and startup companies.