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Name
Mel Bower
Title
Chief Marketing Officer
Bio
Mel Bower joined the corporate headquarters staff of Shriners International and Shriners Children's in January 2018 as chief marketing and communications officer. In that role, he leads corporate marketing and communications department for Shriners International and all Shriners Children’s locations throughout North America. He brings a wealth of experience in understanding the critical role communication plays in membership engagement.
Prior to joining Shriners Children’s, Bower was corporate director of marketing and communications for Southern Illinois Healthcare in Carbondale, Illinois. While there, he streamlined the focus of marketing priorities and developed creative strategies to more clearly differentiate the healthcare system from its competitors.
At both health systems he has served, Bower has specialized in transforming strategies and tactical approaches with a renewed strategic focus on digital integrations utilizing segmentation and targeting.
Mel is a member of Ainad Shriners of East St. Louis, Illinois.
Prior to joining Shriners Children’s, Bower was corporate director of marketing and communications for Southern Illinois Healthcare in Carbondale, Illinois. While there, he streamlined the focus of marketing priorities and developed creative strategies to more clearly differentiate the healthcare system from its competitors.
At both health systems he has served, Bower has specialized in transforming strategies and tactical approaches with a renewed strategic focus on digital integrations utilizing segmentation and targeting.
Mel is a member of Ainad Shriners of East St. Louis, Illinois.
