Sven is a seasoned beauty industry and packaging executive having first worked for a public packaging company and then as General Manager and a co-owner owner of ORLANDi for the past 33 years. He has helped grow Orlandi to become an international leader in fragrance, cosmetic and beauty sampling as well as in digital marketing and air care products manufacturing and design, entering the European market in 1990 and then Brazil in 2015. Sven is co-inventor on many patents and earned an M.B.A. from the University of Chicago.