Brad Hecht is the EVP Global Content and Clients, at The RepTrak Company. In this role, he leads RepTrak’s research initiatives and advisory services. Mr. Hecht is a seasoned executive with an intense passion for building, growing and managing scalable, global content and advisory organizations. Prior to joining RepTrak, he was the COO of Iconoculture; Chief Research Officer and Chief Product Strategist at Yankee Group; and vice president and general manager at the Massachusetts Institute of Technology. Earlier in his career, Brad spent almost a decade at Gartner Group.