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Name
Alison Rawlings
Title
Director of UX and Insight
Bio
Alison’s UX career has spanned 30 years, nearly half of those with Bunnyfoot where she was the Managing Director. She has extensive experience across the whole spectrum of research and modelling methodologies, including heuristic analysis, interviews and usability testing, personas and journey maps.

With a background in psychology and a master’s degree in UX, Alison had a number of varied roles before joining Bunnyfoot, both agency and client-side. These included leading Usability and UX departments at NatWest and online bank Egg, and establishing a user-centred design capability at Razorfish.