Lucinda is Head of Design for Bamford, a sustainable lifestyle brand focusing on clothing collections made from natural fibres. During her MA in Womenswear Knitwear Design at the Royal College of Art in 2013 under the creative direction of Sarah Dallas, Wendy Dagworthy, Betty Jackson, Ian R Webb and Zowie Broach, Lucinda specialised in natural fibres and luxurious knitwear. Lucinda joined Bamford in 2015, being appointed Head Designer in 2017. She now leads a team of design and development experts to deliver seasonal collections and special sustainability collaborations. Her aim is to produce contemporary and timeless garments that champion a soil-to-soil circular philosophy and nurture historical crafts.