Ensuring Culture Transformation is Relevant, Rigorous and Relatable

Workplace culture doesn’t only drive employee satisfaction or create a reputation that attracts the best job candidates in a competitive market. Nor is it solely about office perks. A dynamic, inclusive and responsive workplace culture can drive profits, too. Consider:

• For investors, more than half (59%) report that “maintaining a healthy company culture” is the top driver of their trust in a company.

• For customers, more than three quarters (78%) believe how well a company treats its employees is one of the best indicators of trustworthiness, which, in turn, can lead to higher trust in the brand itself.

• For employees, nearly three quarters (74%) would choose to work at a company that has an inclusive, values-driven culture over one that doesn’t, and even forgo higher pay to do so.

Despite these benefits, when it comes to identifying a shared understanding of what contributes to workplace culture, everyone has their own ideas, their own biases and their own comfort zones. In fact, sometimes it feels like no one can agree on how to define it in the first place.

Maybe that’s why there comes a day in every workplace culture assignment when the client sits us down and asks something like, “can you explain it to again one more time?” followed by questions such as:
• Is risk-taking a value or a behavior?
• What’s the difference between employee engagement and culture?
• When it comes to shifting mindsets and behaviors, what does that actually look like?

In this webinar, we’ll answer those questions and more by reviewing the proprietary methodology we use that brings to life the principles we believe drive workplace culture. We’ll also discuss tactics you can use to ensure all culture assignments begin with a the necessary shared understanding of this critical business asset.