In this roundtable discussion, MyCustomer's Chris Ward is joined by Bernadette Wightman from Genesys and Andrew Small from BT, as they discuss the imperative of delivering seamless experiences across all of today's customer contact channels.

Elaborating on the recent MyCustomer/Genesys/BT paper 'Getting Back to Basics: In The Pursuit of Seamless Experiences', this session provides answers to some of the most pressing questions in the world of customer experience, including: what is 'seamless' experience; why is it so important; how are seamless employee experiences so connected to CX; and what role does AI play in seamless CX?

In addition to this, the panelists also share real-world examples of companies that have delivered on the promise of seamless contact channel experiences, including one of the world's largest airlines, Emirates, the second largest building society in the UK, Coventry Building Society, and the largest online estate agents in the UK, Purplebricks.

Register here now to learn all about seamless experiences and the companies that are pioneering it.