Voice of the Customer programmes became more important than ever during the past 18 months, as organisations ramped up their customer listening to understand changing consumer preferences. Whether that meant establishing new means to listen to customers via technology or finding more efficient ways to engage customer feedback already set up, universally listening to customers has become a greater priority.

Yet at the same time, consumers are suffering from survey fatigue and response rates are dwindling. So how can CX leaders run a Voice of the Customer programme that can overcome this fatigue and deliver the valuable insights that are needed to understand the changing customer?

As part of our CX Leader Sessions, this live roundtable brings together three experts share their advice on this, and discuss their own experiences in setting up successful VoC programmes - Elaine Barnes, Chief Customer Officer at Cromwell; Phil Durand, Senior Director of CX, Confirmit, and Rebecca Brown, Founder and Lead Consultant at Think WOW.

Among the discussion points are:

• Why are VoC programmes more important than ever
• Why is there such survey fatigue amongst today’s consumers
• How can VoC programmes overcome this challenge
• What can we learn from the VoC programmes built by the panelists


Register now and join us LIVE on 8th July at 12:30pm (BST)

This roundtable is part of MyCustomer's CX Leader Sessions - a programme of on-demand and live digital sessions throughout June 2021 dedicated to helping customer experience professionals excel in their roles.