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DMI PRO - Orientation & Introduction to the platform + A Novela Walkthrough!
About This Webinar
A welcome to the course and platform and a walkthrough the Novela tool
(Novela is a hands-on tool with a real-world marketing challenge to put your learning to work. In the process, you will gain a deep understanding of how advertising systems work, all while creating your own campaign and spending a significant advertising budget. )
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Digital Strategy Consultant
Clark Boyd is the CEO and co-founder of Novela, an interactive digital skills software company. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.
Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.
Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X and LinkedIn.
Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.
Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X and LinkedIn.
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