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About This Webinar
Marketers have no shortage of data these days; understanding all that data is the real challenge.

The human visual processing system is incredibly powerful. When visual information is displayed effectively, the audience immediately gets the message.

So, consider data visualization your marketing superpower.

By sticking to some simple guidelines, you can understand and communicate much more successfully. You can create visuals that inform, entertain, and convert.

In this session, we'll cover:

- The core principles to follow in data visualization
- A four-step process to improve your visualizations
- The tools that can help you tell more effective stories with data
Presenters
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Digital Marketing Institute
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Clark Boyd
Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.
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Will Francis
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