Usability and Accessibility for Digital Marketers – Delight Your Audience with Inclusive UX

Digital channels provide an opportunity for you to effectively reach and grow your target audience, communicate with them, provide information, build brand relationships, and enable transactions. The related concepts of usability and accessibility address the importance of removing barriers to efficient, effective and enjoyable digital interactions for all users, including users with disabilities. When barriers are present, we risk brand damage, losing our audience to competitors, and potentially unlawful discrimination against people with disabilities. But how can we ensure usable and accessible digital experiences?
To mark World Usability Day 2022, accessibility and user experience specialists David Swallow and David Sloan will make the argument that a focus on the needs of people with disabilities can help digital marketers deliver better user experiences for everyone. We’ll define key concepts of usability, accessibility and inclusive design, and provide practical tips that everyone involved in digital marketing can apply in their work to make their digital experiences more accessible and usable.