Social Media Engagement for Journalists
We know trust in journalism is low. So what are we doing about that (beyond hoping it changes)? Learn how to use social platforms to tell the story of your journalism and why it’s credible.
Don’t just share links to published stories. Build relationships with your users by sharing your process, introducing your staff and telling the story of your brand. Persuade people that you’re worth following. Invite them to connect with you. Give them a sense of who you are and invite them to make an emotional connection.
Sixteen newsrooms are participating in a project to test out trust-building social media strategies. Now you can benefit from their experiments.
Who should take this training:
- Social media producers
- Web producers
- Editors
- Educators
- Nonprofits
- What kinds of social posts can build trust
- What specific content to post besides links to finished stories
- What has worked and not worked for other newsrooms
- How to identify what story your newsroom should be telling about its journalism
