DigitalEd: How to Improve Audience Engagement and Digital Outreach
Join us for a one-hour training exploring audience engagement and digital outreach. You’ll learn strategies for engaging audiences and communities before, during and after the publication of a story, and how to measure the impact of your efforts. This session will also identify challenges journalists often face in engagement work, and offer resources for addressing them. This training is presented in partnership with the Donald W. Reynolds National Center for Business Journalism and will be taught by Rebecca Blatt, director of the Public Insight Network Bureau at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.
Handouts:
- Examples of successful engagement projects
- Frameworks for measuring the impact of engagement
- Event-planning guide
- A list of helpful online resources for journalistic engagement
- Who should take this training:
Who should take this training:
- All journalists or engagement specialists with insights or questions to share
- Journalists looking for ways to engage more deeply with their communities
- Journalists looking for ways to diversify sourcing or find new story ideas
- Journalism students who are interested in learning more about community or audience engagement
- Community-engagement editors looking for fresh ideas or looking to connect with other people who have similar interests
- Web producers interested in expanding audiences or engagement
- Newsroom managers considering an expansion of community engagement efforts
- The benefits of and opportunities for journalistic engagement
- How to engage a community early in the reporting process to set an agenda for coverage and understand the information needs of the audience
- How to gather personal stories, insights and questions from a range of community members
- How to use social media to expand your engagement audience
- How gathering feedback from an audience can complement insights from data analytics
