About
EDGE Venues are delighted to present our first Digital Marketing Masterclass in conjunction Anicca Digital.

We will be providing some great tips on marketing your venue, destination or product; including advice on maintaining (or even increasing) your digital marketing activities.

With a constantly changing business environment and lots of uncertainty - an obvious area where businesses have saved money, was to stop all marketing activities, despite the consequence of a reduced visibility in the marketplace.

In this webinar EDGE Venues and Anicca will provide tips on maintaining (or even increasing) your marketing activities - even when you don't have a marketing budget to spend. We will also cover the importance of your profile data to maximise all opportunities and how EDGE can support your current marketing strategy.
Agenda
  • Introduction and polls
  • Digital marketing for venues, destinations and suppliers
  • How to maximise your data to convert real business
  • Questions and wrap up
Presenters
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Jacqui Kavanagh
CEO - Trinity EDGE Holdings
Jacqui Kavanagh has been a passionate supporter of the Meetings and Events Industry for over 20 years. She is responsible for driving innovation within our sector through brave technology tools and development. As well as being a Hotel Manager by trade she is also a keen Marketeer holding her CIM qualifications, hence combining technology and the MICE sector is a real fit for her.

Jacqui believes that our whole industry is shifting to a real digital drive and we need to be at the forefront as Venues and Event Professionals rather than faceless technology only tools. This belief resulted in the launch of EDGE Venues in December 2018. Trinity and EDGE complement each other at the forefront of our Events venue procurement sector.
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET).
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Tracy Winsworth
Managing Director - EDGE Venues
Tracy Winsworth has worked at Trinity and now EDGE Venues for over 10 years initially heading up all of the finance function. After a couple years Tracy was keen to get more involved in the industry and moved to the role of Commercial Director, responsible for all preferred partnerships with suppliers.

EDGE Venues was launched in December 2018 and Tracy was heavily involved in promoting EDGE to venues, but more specifically to groups which she had build strong relationships with during her role as Commercial Director. Recently promoted to Managing Director of EDGE, Tracy is now involved in all aspects of the business including sales and marketing.
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