About
EDGE Venues are continuing the successful series of Digital Marketing Masterclasses in conjunction with Anicca Digital.

In this webinar, Claudine Edgcumbe will provide a demonstration of EDGE Venues Analytics and getting the most out of your profile using this data

Ed Truman will provide an introduction to using Google Analytics to understand who is visiting your site and what they do when they get there.

He will explain how we can set-up and use Goals and Events to track users behaviours on your site; so you can see which marketing channels drive the most conversions or leads.

He will also show you how you can use a Google Data Studio dashboard to provide all your reporting requirements.
Agenda
  • Introduction and polls
  • EDGE Venues Analytics - Making the most out of the data
  • Anicca Digital - Understanding your audience
  • Questions and Wrap Up
Presenters
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Claudine Edgcumbe
Director of Sales EDGE Venues
Having previously worked in Digital Media and Publishing for the last 10 years, Claudine Edgcumbe joined EDGE Venues in September 2019, taking on the newly created role Director of Sales.
Claudine's focus is keeping all our venues up to date with everything on EDGE and ensuring all venues are aware of all the benefits of upgrading to EDGE and how EDGE is an important part of a venues Marketing Strategy.

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Ed Truman
Head of Analytics & CRO at Anicca Digital
Ed is head of Analytics & Conversion at Anicca Digital and has been involved with Analytics and Online marketing for over 10 years. Ed helps clients with improving websites and using data insights to better understand customer behaviour and report on the ROI of marketing efforts. Specific services provided include conversion tracking and data insights, data analysis, data visualisation and reporting, and conversion rate optimisation. Ed's hobbies include playing golf and football and spending time with his family.
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